For a heavy duty red dot (excellent for close quarters shooting, <100yds) the Aimpoint PRO is the best value at $400. Primary Arms has a good reputation for lower cost red dots and good customer service (about $100). I have a Bushnell Microdot red dot and it is smaller than the Aimpoint so it is not as fast on target but it has worked well and is more like $50.
For scopes I would go with the 1-4x scopes. They are more compact than the 3-9x and cheaper and more suited for the 0-200 yd shooting. Weaver, Nikon, Vortex, Primary Arms, etc. should find them for $150 - $250, plus $75 for a mount. I like the Wilson Combat mount, but the Nikon 223 mount looks good too. Illuminated reticle will put you into the $400 and up range.
"The ultimate authority ... resides in the people alone. ... The advantage of being armed, which the Americans possess over the people of almost every other nation ... forms a barrier against the enterprises of ambition."
- James Madison