Sorry you felt my post was "unhelpful" - I was simply addressing part of your original post (emphasis added), and pointing out that it's not unusual at all for a product to receive attention in the press and ad space that's way out of proportion to its actual market share.
The question: Do you buy Black Hills branded ammunition?
Why I have a conspiracy theory: I read a lot of gun magazines, and there's a lot of their ads (no surprise) but there's a lot of their product being used in gun reviews and features, testing, "shoot outs" etc etc etc.
Why I'm wondering if there's a conspiracy: Personally, I rarely see the stuff for sale at any of the LGS's, I don't see a heap of it slathered all over tables at the gun shows and I never, and I mean never see empty boxes of it at the range. -NEVER.-