This is nothing but a regular businessman's mentality. When demand goes up and supply shrinks then prices go up. It's called capitalism.
Let me ask the OP a question. If demand went down, but wholesale prices stayed steady, would you investigate whether Bud's was losing money on your particular purpose so that you could pay a higher price because it was only fair? You wouldn't even look into it. It's just his bad luck, and that's okay, you wouldn't be in the wrong.
We're supposed to be the ones supporting the Constitutional system as it sits folks, even when it hurts a little.
Gaily bedight, A gallant knight In sunshine and in shadow, Had journeyed long, Singing a song, In search of El Dorado