Price is going to have an effect on sales volume, its just a fact of life. I had a company based on the premise that as people had told me this, they were "looking for a demonstrably higher-quality product than what was currently being offered". What they forgot to mention was they did, indeed want a higher-quality product, but weren't prepared to pay more for it than for the mediocre current offering!
How much are you thinking per box?
Allan Quatermain: “Automatic rifles. Who in God's name has automatic rifles”?
Elderly Hunter: “That's dashed unsporting. Probably Belgium.”