I can't speak for the shooting population in general but I've come full circle in calibers and rifles for deer hunting.
Years back as a younger man I used a Savage 99 in 300 Savage caliber to harvest my deer; it worked really well.
Being young and dumb I traded the Savage 99 off for a Remington 30-06, I thought I needed more killing power.
Well now I own two 99's one in 300 Savage the other in 250 Savage, both with iron sights and these are now my go to deer rifles.
Years ago I remember an older gentleman telling me "son if you live long enough you will find that you will go full circle", it looks like to me he may be right.