You just can't win with social media.
This reminds me of that company executive a few months back who filmed himself berating a Chick Fila employee at the drivethru and was fired within 24hrs of the video going viral.
There was then backlash against the company for firing a guy for speaking his mind.
Then the company issued a statement about "values of the company".
Then the guy did some interviews and made himself look like a jackass.
Then the gay/lesbian community jumped on the guys case because he wasn't gay.
And as far as I know, Chick Fila posted record profits last year.