"desirable"vs better. HMMM!!! I've carried a DelTon for 3 winters and if some other brand is "better" it would have to be self aiming, wind calculating, and range compensating. I treated myself to one of those "more desirable" brand name uppers and found it was inferior to the so called "bargain brand" DelTon I'd been shooting.
"Logo ego" is a bite in the shorts(and pocket book) for those who suffer it.