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I think so, but ya never know.
The .260 (it's identical twin) nearly died off, but has regained popularity with the long range crowd.
Hornady's match-grade ammo is affordable for those that don't reload, and I think that's the key- support from the non-reloading shooting public. Without it, it's really no different than the .260 or 7-08 and others, just another color jellybean.
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