Sellers set ASKING prices.
The selling price is set by the buyer.
You can't get free stuff because sellers won't buy it in the first place if they are forced by the buyer to give it away.
That is an interesting concept. So nobody is gouging. The buyers are demanding to pay more money? The problem is that the buyers are forcing sellers to increase prices? No. Sellers set the price, that is why I can't get free stuff. No, sellers would not be in business if buyers could set the price and make them give stuff away for free, LOL, but that would happen if buyers set prices.
We are, after all, talking about individual sellers who are gouging and so too then we are talking about individual buyers who are paying the gouged prices.