While I try to figure out what to say some folk just say it better than I ever could.
I was at a Fleet Farm the other day (I'm in MN) and they had plenty of .38 special and .40 S&W (but they were out of 9mm) and I was pleased to see they had several 525 round boxes of Federal .22 on the shelf at $18. Which is about the price they sold it for a couple months ago.
When I did all my other shopping and was checking out I noticed the guy behind me was purchasing all the bulk Federal .22 that had been on the shelf.
I also witnessed the sale of the last Ruger LCP they had in stock. It was going for $290. Not a bad price! I don't think you can accuse Fleet Farm of gouging.