I don't care if a company has been bought and sold over the years. Correct me if I'm wrong but isn't Smith and Wesson today the same company as it was a hundred years ago? The owners may have changed but its still S&W. I don't see any dishonesty here. Again, correct me if I'm wrong.
In the case of Henry they are a relatively new company that has no ties whatsoever to the original Henry Rifle which is what they're trying to market their rifles as direct decendents of.
I am in no way bashing Henry quality or customer service or their product in general. I've never owned one so I can't speak to that.