For those that do not know, many of the Zombie bullets are just yellow V-max. However, the 30-30 is simply leverevolution repackaged as the zombie bullets. They are identical save for the color. The FTX bullet also has construction similar to the SST in that there is a innerlocking core. This is similar to other Hornady offerings. The tip assures expansion. I've killed many deer with my 30-30 and 308 Marlin, and all have been quick, convincing deaths. The majority of these have passed through the animal.
Many folks rail against these offerings from Hornady, but the fact remains that they work well for most of us.