Why not focus more on prominent, sensible individuals of all stripes and backgrounds explaining, rationally and without going off the hilt, why gun ownership and guns are not the problem?
Because it's difficult to accomplish that in a 30 to 60 second ad. The talking heads at MSNBC droned on for several days about how ugly and mean spirited was the NRA ad. I take that as a sign the ad worked, because MSNBC had to work so hard to discredit it. Just as some here on thefiringline are doing. I loved the NRA ad, because it is important to demonstrate the hypocrisy of the anti-gun movement; and that the NRA understands, we are in a dog fight.