The "gun show" is "the" SHOT Show in Las Vegas. FFLs don't get to sell -- it's THE annual industry expo, where all the manufacturers introduce their new models. Everybody who is anybody (or who wants to be somebody) attends, and FFLs go to see what's coming out. Don't criticize an FFL or accuse him of evil intent for doing his best to stay up to date on his business.
Oh, yeah -- the SHOT Show is this week. Started Monday (media day at the range) and runs Tuesday through Saturday.