Make good guns at reasonable-to-bargain prices. I wouldn't worry about Cabot - not unless he plans on trying to get $10,000 for a 1911. Use all forged frame/slide and parts. He better be an artist, because all 1911's start to look the same (to me) after a while. Have the guns proven in competitions. If they perform well in competitions, then your friend probably built a good 1911.
An unknown manufacturer can't just jump into the "high-end" gun market. That would be like paying $8,000 for a watch that the maker claims is as good as a Rolex....without the name. Well, people pay premiums for names. No-names don't get to charge a premium - they will be lucky get get 80% of what their product is "worth".