I normally whack mine on the concrete floor. Now I have a rubber tiled shop, I have to take big pulling jobs to the garage.
For one or two lightly seated bullets, I have an exposed beam end under my bench that is convenient, but that does not work for high bullet pull ammo.
My first puller lasted for years and years, I am just on my second a few months. Pulled a couple of dozen today that the collet press puller would not grab.