It's a basically good idea with a completely disastrous marketing campaign.
The basic idea is that it's a super cheap hi-cap plinker along the lines of a TEC-22. MSRP $200.
All the other tactical operator and SBR nonsense is ...unfortunate.
Here it is with a mag and an optic. Does it make a little more sense now?
The cocking/restrike prongs are deeply troubling, though. I don't know how that got by their lawyers. With modular top plates and maybe side plates, it's a little strange there isn't a side or top cocking model.