At the local Gander Mountain a few years ago I saw a box of 9mm ammo priced at $69!. It wasn't even a name brand.
They tried to sell a 14 oz jar of Hodgdon Clays powder for $33. A 100 round value pack of 40 SW went for $59 or $20 more than at the Walmart down the street.
Last visit I saw a used Beretta Neos on "sale' for $375! Prices of other used guns there exceeded prices of the same guns sold new at the local gun store. still there were people lined up to buy guns.