Since the round was developed for a 3" Ruger "snubby" they might have been better off calling it something like the .32 Defensive Magnum, or .32 Magnum Defense cartridge.
When I hear "Super Magnum" I think of rifle cartridges.
Which reminds me, Winchester has announced a new rimfire cartridge.
It's the .17 Super Magnum Rimfire. They're using the .27 caliber industrial ramset cartridges, necked down to .17 caliber to get 3000 fps from a 20gr bullet. (400 ft-lbs!)
BillCA in CA (Unfortunately)