There's always that segment of any group who is their own worst enemy. There are some gun shops I just don't frequent because they are run by jerks. There's others where I'll pay a bit more, but they are polite to all and take care of their customers.
Right now some folks are focusing on charging what they see as unreasonable prices, but I tend to think of rude or outright toxic personalities working at gun shops to be an even bigger obstacle. They're the walking stereotype of gun owners, and they're why many are afraid of setting foot in gun shops.