At gun shows, if I see a fair price for a gun I want - I buy. If the price is close, I ask if the price is negotiable. If not, I walk. I only go to gun shows for used guns anyway though.
At my LGS, I never even ask. If it is a gun I want I buy. But then again, my family has been buying from her for the last 26 years. I was in little league with her son. My first gun came from her shop, just like my last purchase did. I also do my homework though. I would venture to guess that 70 percent or more of the time she has a better deal than online.
"The only thing that stops a bad guy with a gun is a good guy with a gun,"
-- Wayne LaPierre, NRA's executive vice president.