It's a lot of useful stuff for really low dollars, so it's tough to argue with it.
I've been doing this gig for a bit and I prefer better items than every single item in that kit. And please don't mistake this for "Lee bashing", as the lion's share of my bench is Lee tools and I use Lee dies almost exclusively.
To get started for low money, I think that kit is money well spent. But if I lost all my stuff and I had the choice between:
--take that kit
--work more hours, eat more ramen noodles and save money and re-populate my bench slowly, piece by piece
...I'd work more hours and buy the things I know, I love, and I need.
Attention Brass rats and other reloaders: I really need .327 Federal Magnum brass, no lot size too small. Tell me what caliber you need and I'll see what I have to swap. PM me and we'll discuss.