I think that if the "gun guys" who don't see game when hunting, like the OP, put as much time, research, effort and preparation into hunting as they do into, say, their handloads, then they might see and bag more game.
I'm a hunter. I like guns. I Carry. I handload. I am an "activist", actively encouraging others (especially kids!) to learn to hunt and/or shoot ...... Am I more of "gun guy" than hunter? I spend more time shooting than I do hunting .... but I spend more time preparing game for the table than I do shooting......
I'm a gun guy and a hunter, but my dad is not a gun guy. He's a great hunter, but the guns are tools.
tools. Fun to use, for sure, but they are a means to an end, or several ends, in my case ...... folks that pidgeonhole themselves as this or that are not appreciating the forest because of one or two interesting trees.