It is not an obsession, its response to the market.
Not only that, but you were at a gun show. One reason I quit going to gun shows around here is that the majority of the firearms there are the ones that don't sell well in the vendors brick and mortar store, or the ones that have been discounted by wholesalers and represent a bigger profit for the retailer. Also the "tactikool" theme is very popular nowadays, especially with those that are fairly new to firearms and unfamiliar with prices guns normally go for. They tend to be more of the impulse type buyers and think that sometimes more gadgets and do-dads are better and thus should cost more........
There are many traditional models out there without all the window dressings. Many folks still prefer them. Odds are they are sittin' in the case back at the store.