hahaha I too have family that are openly stingy in a friendly way to out shoot eachother.
I'm a rifle shooter, and as far as i know, there is nothing bad I can say about bore butter. We all have our own goofy crap we do haha but gimmik or not, I think he's right, It doesmake for consistently easy loading, and i"ve noticed cleaning has been gettin a little easier each time. Hell, i've started to use it on all my old rifles for rust control (only) and it even smells pretty good.
I'll pay seven bucks for bullet lube,Its good stuff, ready made, and thats what i started out with. It kinda grows on ya