In 1970 a Leupold 3x9 sold for $89.50, their 2x7sold for $79.50 and their M8 12 power sold for $99.50.
Redfields 3x9 sold for $109.95 to $129.95 depending on the options you chose to have on it.
Their 2x7 sold for $99.95 to $119.95 again depending on the options you chose. ( I still have a USA made 2x7 Redfield).
Their Master 12 power sold for $119.95 to $129.95 depending on the recticle you chose.