Brian, the Brady Campaign isn't a corporation so it isn't included in co-branding. Co-branding and corporate donations are with corporations only, the Brady Bunch are a non-profit like the WWP is. That's what I was trying to illustrate. The Bradys aren't a corporation, they don't donate money or co-brand. There are no anti-gun corporations, that is, there are no corporations that make anti-guns.
The only way to be gun neutral in corporate donations is to not take any donations from the gun industry, because there are no corporations that make products that are opposite to guns.
The WWP hasn't made any other sort of alliance with anti-gun organizations like the Brady Campaign or any other organization that opposes gun rights or gun people. They have no stated and advertised connection with any gun-related entity pro or con. There is no better way to be neutral than that.
Despite the cost of living, have you noticed how popular it remains?