Be sure of your target and beyond...
Based on the hunting regs, there are a lot of good options besides the 30-30. If you have an AR, you could get a .450 Bushmaster Upper.
There are several other really good whitetail suitable cartridges that can be put on an AR upper as well.
If you really want a lever, .338 Marlin, .44 Mag, .45 Colt and .444 Marlin are all proven calibers with shorter range cartridges than a .308 on up.
If you are set on the BLR, then .308 would be a good choice.