I like reloading because I can play around with different bullets and powders to see what works best. That's alot of fun....experimentation.
I also don't really save money, because I shoot twice as much ammo on the same budget.
My .308 rounds with Nosler 168 gr HPBT's run about $9/20. Factory match ammo runs about $25/20 and mine will shoot as good or better. I have fire formed brass.