While I do not totally agree with your characterization of the NRA there is no doubt the NRA could do a better job. As for the people they align with I think that has more to do with those individuals seeking to be aligned with the NRA than the other way around.
I do agree that the NRA does not always do a good job in the war of propaganda. The NRA should seek to cultivate relationships with like minded individuals at all positions in American life. For instance at one time Whooppi Goldberg was an NRA member, so if she still is what a spokesperson she could be. Also, I read where Brad Pitt and Angelina Jolie were gun owners and stated they would not hesitate to defend their family.
Yes, the NRA could do a better job, but truly they have already done a pretty good job. Now, not sure how this relates to WWP, but just piggybacking off your post.
A major source of objection to a free economy is precisely that it ... gives people what they want instead of what a particular group thinks they ought to want. Underlying most arguments against the free market is a lack of belief in freedom itself.
- Milton Friedman