Not to be too political but the lesson of last election is that gun rights need to be an issue outside of a diminishing segment of the electorate. Tying the fate of gun rights to groups that alienate large segments of the population isn't going to work. The top level losing party is shifting its grand strategy (while the small segment can fuss). Gun rights organization need to decide if they want to make money off scaring that diminishing base or try to spread gun rights as a general civil rights issue to a wider audience.
That's my take.