I think the P99 and especially PPQ are beautiful guns. I agree with the sentiment that Walther is making something for the American audience, maybe even law enforcement, who have traditionally ruled out German guns on price alone.
The trigger concerns me a little. Hammer-fired I am all for, but a DAO might be really bad. If it is like the H&K LEM system then it will sell well for being such a great system in an inexpensive gun.
I think this is a good move on Walther's part, especially with them increasing their presence in the American market by doing their own distribution. I do prefer the European-style mag release, but I'll certainly be interested in handling one and would consider buying it if the trigger is nice and its not made by Umarex.