Seems every other day, Cabelas send me emails of sale items. Plus a sales catalog every other week. IMHO they are overpriced. I quit buying from them many years ago.
Having gift cards is another story, like use it or lose it.
Reminds me of a B-day gift certificate from Gander Mountain a few years back. I have long avoided GM due to exorbitant prices and poor customer service thus redeeming my gift certificate was an ambivalent experiance. I ended up buying smokeless powder for around $35 a pound.