Maybe no company ever had such a grand idea.
Until very very recently it seems to me that firearms companies were interested in only new designs suitable for military contracts OR regurgitating old designs with VERY minor changes. Look at some of the VERY easy and OBVIOUS advances made in the last ten years. Why wasn't there a polymer revolver 5 years after the Glock? No police department or gov't agency was going to adopt any revolver.
Gun makers seem to be rediscovering the civilian market as a segment large enough to warrant R&D.
They probably thought of it and then said, oh no, DOD won't buy that.