I shot my first steel match, yesterday. Compared to local IDPA and USPSA matches, it provides more shooting for the same time commitment.
I expect to be at the range for six or seven hours, and the typical round count for IDPA is fewer than 100 rounds; for USPSA, 150+ rounds; and for the steel match, shooting a rifle and a pistol, 300 rounds. And, there's no taping or resetting of targets. And, there are rimfire divisions for both rifles and handguns, so you can shoot for cheap, and not have to pick up your brass.
Having shot IDPA and USPSA for over fifteen years, in the rain more often than not, this no-taping, no brass-picking, shooting twice as many rounds through two guns deal, is pretty appealing.