Thread: Margin on guns?
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Old November 8, 2012, 09:02 PM   #4
Tom Servo
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Join Date: September 27, 2008
Location: Foothills of the Appalachians
Posts: 10,618
I can confirm that margin on new guns, at least in competitive markets, is around 10%. Dealers try to make some of that up on accessories and used guns, which might be about 30%.

In the halcyon days of olde, when dealers got MSRP, margins were good. Nowadays, I can't see a shop surviving on gun sales alone. That's also why most dealers don't move on prices: to go any lower would be to lose money.
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