The physics of optics are always compromises. One of the issues with scopes that does not exist with camera lenses (which always focus the image on a specific plane at a specific distance behind the lens) is eye relief. Shooters want their eyes a reasonable distance from the eye piece, and different shooters often want slightly different eye relief for various reasons, and shooters like a "range" of distance in which they can get a good full scope image. A wide angle scope will face issues with a shorter, and more specific eye relief distance. Parallax also is more difficult to control with wide angle scopes. In addition, scope preferences are subject to marketing strategies and shooters follow "fads", whether they are logical or not.
All these factors combine with modern scope manufacturing technology to make new scope makers focus (pun intended) on aspects of rifle scope optics that change with time.