Good point about the shoulders Jim. I wager thats what sarge was talking about with his #1.
It's best to avoid getting any lube on the shoulders if possible. I run mine across a pad for the body then use a qtip rubbed on the pad to hit the inside and outside of the necks for mine. There may be better techniques but this works for me.
Interestingly, although for all my handgun calibers I seat and crimp separately, for my levers I seat/crimp in one stepd. I never thought much about it but it certainly makes sense that it would be easier to break it up.