1. Don't overlube.
2. Full length resize.
3. Trim, every time.
4. Deburr & chamfer, every time.
5. Use only bullets with a cannelure.
6. Find the load and bullet that works for your rifle and stick with it.
7. Finish with the Lee Factory Crimp die or an equivalent.
The list above will save you from crumpled shoulders and other gremlins that pestered me when I started loading this cartridge a little over 35 years ago. Sierra's 150 grain soft-point has given best accuracy in the vast majority of 30-30s that passed through my hands. It's now the only jacketed 30-30 bullet I buy.Tried all the powders reported to give best velocity, etc, H4895 is now the only rifle powder I buy.
I'm inclined to think if a man hasn't gotten his point across in 4912 attempts, 4913 probably isn't going to do it.