Now that I have a PMR-30, I like it a lot! I bought Critical Defense at $9+/box online and Super-X is about $7+ at Wal-Mart, so I'm not sure how folks are getting .38Spl. at those prices.
My wife has always been terrified of recoil because a female friend talked to her about how horrible it is before I first took her shooting. She even convinced herself that a .32 Long kicked too much. So I gave up and bought her a Smith 351C and she loves it. Expensive, but nice light little 8-round snub and she is not afraid of it.
Since we thus had our first .22WMR, there was no reason not to buy a PMR-30 for myself. And it cost less than her Smith, including extra mags.