I also have started reloading and love it. Using quality bullets, I still save a fair amount over the 100 round Federal boxes.
That said, recently I didn't know if I would have time to load up more rounds before a range trip so I while in Walmart I decided to pick up a box of the 100 rounds of Federal. I noticed that they not only did not have any on the shelf, but I didn't see a spot for it either. I'm not sure if it's everywhere or just this Walmart. I didn't worry too much about it and came home and loaded up soem rounds instead.