I filled out your survey also. Get the range Air Conditioned. Have at least 2 seperate 8-10 lane bays. Get instructors to train. Get plenty of demo guns. I worked in an indoor range part time in the early 90's and this formula worked. Demo guns sell new guns. Reasonable fees bring back customers and "Founding Memberships" can stock you up with the first line customers. Last and not least, get on the web.