I'd say the same thing I said about GunPal...
Love the concept, hate the name.
The name will alienate people who aren't necessarily anti-gun but who have no interest in firearms. Though the site will obviously be fine for non-gun transactions, the name doesn't sound like it.
It would have been better to go with a catchy, non-gun name and then specifically advertise as being gun friendly on sites like TFL. Best of both worlds.
I do hope they succeed, same as I hoped GunPal would.
Still happily answering to the call-sign Peetza.
The problem, as you so eloquently put it, is choice.
He is no fool who gives what he can not keep to gain what he can not lose.
-Jim Eliott, paraphrasing Philip Henry.