IMO, the .30-30 is under-rated because of the cruddy sights commonly found on lever guns. The cartridge itself is easily better than a 150-yard critter.
Modern bullet R&D has made the .223 under-rated for deer hunting, for many people. Lots of improvement, these last 20 or so years.
You're from BATFE? Come right in! I use all your fine products!