So this thread has had Walmart at 59.95 and Swaro at, well, probably "lots".
I have been looking at one in between, Konus, from lots of places, including Jarheadtop (Jim Owens)
. $250 shipped, and it "could pick up .223 bullet holes at both 200 yards and sometimes at 300 yards depending on conditions", which is comparable to Kowa (he says). Looks pretty good.