I have similar problems with mine. The target has to be reflective enough ( don't think deer or elk are very reflective). I range to a tree or something close to the animal when it won't pick them up. I bet the tv guys are doing that too. They seem to stage a large portion of the shot scenes. Maybe it's just me, but the animals I hunt don't wait for me to get set up, range, adjust my hat, talk to my buddy, measure the rack, decide if the animal IS the biggest deer around. Not all of them are that way but some take it over the top.
You can't fix stupid....however ignorance can be cured through education!