I don't wear camo much either. But, It's not trying to make some statement. The stuff certainly isn't going to hurt anything.
And, some of these new quiet fabrics are a bigger deal than the camo pattern on them. Polyester and even denim are noisy trying to snake through thick cover. I had friend elk hunting with me years ago and we were trying to get up on a herd of elk. He had on new Carhart cover alls and it sounded like somebody switching a card board box trying to get through the pole pines.
Some of these new hunting coat materials are pretty cool. And, yes they are camo.
So far I haven't been able to make myself fork over the money. But, I wouldn't mind having one.