I have always been a fan of Reslone and Marvel Mystery oil and Automatic transmission fluid, then there are lubes that reduce friction.
Color? There was a wheel bearing grease that was black, marlex, lithium, and a shock absorbing ingredient called?????? Now I remember, lead. The way that stuff was advertised, there was no argument against using it.
Unless, the Internet is being used , the U- tube link is about packing or smearing?
High heat? The purpose of a lube is to reduce heat by reducing friction. In a wheel hub there is no way for heat to be removed AND there is little to no circulation of the lube to circulate. Air cooled, and then there is a problem when heat is applied the disc.