I shoot at my local indoor range. I live in the boonies, and I could shoot in my yard if I wanted to...but I don't want to. I know a man who used to shoot in his yard, until one day he was doing that very thing, and then, it happened. Two local punks who happened to be in the area heard him shooting, and they tracked the sound of the gunfire to it's source. After ascertaining which house the shooting was coming from, they came back later when my acquaintance was gone, broke into the home....and stole every gun he had. In my opinion, it pays to NOT advertise, but hey, to each their own.
Seen on a bumper sticker: "Exercise. Eat right. Take vitamins. Die anyway."