I don't like the policy, but I'm not in the market for jewelry either. Unfortunately we really need some sort of education drive, preferably one that starts with the schools. Most teachers are anti-gun liberals who foist their ideas on the impressionable younger generation. Well, here in the northeast anyway and it continues into college.
So what I'm getting at is we need a culture change in parts of the country. I've given up on the older crowd, their mind is set and isn't likely to change. But give younger people the facts and let them make up their own minds instead of being bombarded with anti-gun crap.
What does this have to do with the current topic, you have to change the minds of their customers and future executives if you want something that sticks. Younger people are more flexible in their thought process than someone who has been anti-gun for 40 years.